Dresses Keywords

How do people search for dresses online?

What is trending, what is hot and who, of all those online stores, is capitalizing on the organic search results in Google.

*data from Google Trends and Ahrefs.

Let’s take a look at keywords related to dresses and their search demand. “Dress” and “dresses” are huge search terms, very broad and highly competitive. So let’s analyze how people refine their search for dresses and what topics are hot when it comes to colors, styles, fabrics and occasions.

There are a few examples where people will search for dresses with combined descriptors using a combination of color, style, fabric or occasion:

Here are some questions people are asking Google when researching dresses. These questions are informational with the intend to learn something.

Rising searches related to dresses

“Sage green dress” is a search term that is reporting a significant increase in search interest over the past 5 years. Here are a few other rising searches:

In the summer of 2020 a strawberry dress by Lirika Matoshi became a sensation on Instagram and TikTok. Google Trends reports “strawberry dress” as a rising search due to the spike in interest in 2020.

Online stores that sell dresses

It is no surprise that big department stores and popular online stores will dominate Google search for these highly competitive keywords. Here is who is ranking the highest based on research for the past two years

• https://www.nordstrom.com/browse/women/clothing/dresses
• https://www.asos.com/us/women/dresses/cat/?cid=8799
• https://www.macys.com/shop/womens-clothing/dresses?id=5449
• https://www.amazon.com/Dresses/b?ie=UTF8&node=1045024
• https://www.lulus.com/categories/13/dresses.html

This story’s quiz

Which is more searched in the US over the past 30 days

• summer wedding
• fall wedding