January and February report a high seasonality of interest in Valentine’s day. Today’s data story looks at increasing searches in Pinterest and Google around this time of year. Pinterest Trends reports a high demand specifically in Valentine’s Day Nails related search terms.
Increasing search terms on Pinterest
Change in Interest Compared to Past Periods
What does the trend look in Google
The above data refers to Pinterest trends which are sometimes very different from Google. Pinterest provides visual ideas right away and search interest in crafts, beauty looks and fashion are more prominent on the platform. Google does show a specific trend however for “valentine’s nails” with increases during January and February every year. Compared to the past 5 years 2024 seems to have dropped in search interest on the topic in Google.
Seasonality
The search interest has a very strong seasonality pattern
Valentine’s Day Nails Search Interest by State
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